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Most sites fail to gain traffic and attention because they just can’t gather enough content. It’s not a matter of a lack of ideas, but a lack of time available to write the content. No one is better qualified to write the type of content that will appeal to readers than the site owner, but other business concerns often take precedent. Here are some tips on how to keep your content machine moving without falling behind on the rest of your work.
Photo credit: mantasmagorical from morguefile.com

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Write Content Before You Launch

A site that has ample content before it launches will have faster Internet marketing success than a site that builds content over time. Understand that content is right up there with keyword research, site design and social marketing. Ideally, you should have at least a month’s worth of content ready and available. You can launch with four or five posts, but you should have more in the pipeline to keep things moving.

You also need to create content for each page on your site. Go through your site map and create 200 words of text for each page. This will give your designers copy to work with that makes sense instead of the standard “res ipsa loquitor” the site template gives you.

Outsourcing

While you are the most qualified to write content for your site, you can always outsource to ghostwriters and tweak the content to your voice. It is much quicker to spend five minutes adjusting an established piece than to write from scratch. Check freelance job boards like Guru and Elance to find qualified copywriters and ghostwriters to help you out. Or you could just hire me. It’s less expensive than you think.

If you just can’t stand to put your baby in the hands of an outsourced writer, you must set aside one hour of every day with the door closed, phone off and email program closed. Once you get going, you should be able to produce 2-3 pieces of content for your site. When you develop enough content, you can spend some of those days commenting on other related blogs.